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Are you wondering how important a brand name is to the success of your new business idea? Consider:
According to Forbes, it takes about seven seconds for a customer to have a first impression of your brand name. A report from FSB concluded that 5.8 million businesses were started in 2019, a 3.5% increase from the previous year. So technically there’s an entire ocean of companies out there, making it a lot more challenging to attract your target customer’s attention.