What is Webinar Marketing?

via liquidweb.com => original post link

Do you find yourself interacting with people virtually more than in-person? Well, you’re not alone. Covid-19 has brought new challenges to communication, and video meeting platforms such as Zoom and Google Meet are more widely used than ever, especially for webinar marketing.

After all, 73 percent of B2B marketing and sales leaders reference webinars as the best way to generate high-quality leads.”

But good webinar marketing doesn’t come easy. It takes planning, preparation, presentation, and promotion.