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It’s no secret that marketing technology is growing at an alarming rate. Every year, chiefmartec shares a map of the MarTech landscape, which identifies 9,932 marketing technologies as of 2022. For context, this is an increase from only 150 marketing tools little more than a decade ago. With new tools and platforms being released every day, it can be difficult for businesses to keep track of what’s out there – let alone determine which technologies are worth investing in.
As a result, many businesses find themselves struggling with the MarTech sprawl – the term used to describe the chaos and confusion that arises from having too many marketing technologies. In this blog post, you’ll learn why MarTech sprawl is so dangerous and some tips on how to avoid it.