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Between introducing new flavors, packaging, shopper marketing or consumer engagement strategies, the food and beverage industry is no stranger to innovation. This year is no exception.
With artificial intelligence (AI) becoming more mainstream, food and beverage brands are stepping up to the plate, embracing innovative AI technology to stay ahead of the curve. Generative AI for example, is becoming a powerful tool for businesses to accelerate creativity, fuel efficiency gains, and improve the customer experience. Let’s explore what generative AI is and five ways this technology is bringing immense value to food and beverage brands around the globe.