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Would you be inclined to trust an artificial intelligence (AI) that is designed to act and communicate in human-like ways?
Turns out, as AI systems become more advanced and human-like, people are having a tougher time differentiating between authentic human behavior and that manufactured by a machine. When done wrong, it could create distrust in AI systems, but when done right AI can offer unparalleled business benefits such as increased creativity and productivity. That’s the paradox: the more AIs become human-like, the less authentic they may seem, and the retail sector needs to leverage such technologies mindfully and in ways that create positive brand impact.