How The Fresh Market achieved 18.7x engagement rates with shoppable livestreaming

via aws.amazon.com => original post link

The Fresh Market is a specialty food retailer for those looking to discover the best in restaurant-quality meals, hand-picked organic produce, premium baked goods, fresh-cut flowers, custom-cut meats, and carefully curated offerings for holidays and special occasions. The Fresh Market offers an intimate and personalized shopping experience for guests. In addition to an exceptional in-store experience, The Fresh Market curates digital properties that include an ecommerce website and a shoppable digital magazine.

The challenge: New avenues for digital engagement