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The Fresh Market is a specialty food retailer for those looking to discover the best in restaurant-quality meals, hand-picked organic produce, premium baked goods, fresh-cut flowers, custom-cut meats, and carefully curated offerings for holidays and special occasions. The Fresh Market offers an intimate and personalized shopping experience for guests. In addition to an exceptional in-store experience, The Fresh Market curates digital properties that include an ecommerce website and a shoppable digital magazine.
The challenge: New avenues for digital engagement