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What can Magento 2 themes do for your website? After all, they’re just there to make your site look pretty, right? Actually, nothing is further from the truth.
Modern research shows that whether customers do business with you relies heavily on your website’s user experience (UX), layout, and structure. Suddenly, your Magento 2 theme goes from a surface-level creative element to a powerful weapon for your eCommerce store. But, with so many options available, how do you choose the most effective theme for your business?