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As Google becomes more and more focused on improving the user’s experience of websites, web developers are paying attention. They know that user experience is boosted by fast loading times and good page speeds. These factors became significant search ranking factors several years ago. If you didn’t know that, then chances are you’ll be getting poor SERPs results, so time to get up to speed with it! With this in mind, we’re going to look at one of the quickest and simplest methods of improving the performance of your site – GZIP compression. This post walks you through the importance…
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