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Customers in industries such as architecture, engineering, & construction (AEC) and media & entertainment (M&E) generate the final frames for film, TV, games, industrial design visualizations, and other digital media with a process called rendering, which takes 2D/3D digital content data and computes an output, such as an image or video file. Rendering also requires significant compute power, especially to generate 3D graphics and visual effects (VFX) with resolutions as high as 16K for films and TV. This constrains the number of rendering projects that customers can take on at once.
To address this growing demand for rendering high-resolution content, customers often build what are called “render farms” which combine the power of hundreds or thousands of computing nodes to process their rendering jobs. Render farms can traditionally take weeks or even months to build and deploy, and they require significant planning and upfront commitments to procure hardware.