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In this blog post, we delve into the journey of Smiles Fidelidade, a loyalty company affiliated with Gol Linhas Aéreas Inteligentes (GOL) Airlines. Smiles has partnerships with over fifty airlines and a customer base exceeding 21.8 million active users. To better serve these customers, the company adopted a serverless-first strategy to improve agility, responsiveness, and the overall customer experience.
The challenge Smiles wanted to solve