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With competition for customers, the user experience is critical to the success of a retail website. A great deal of time is spent tuning photos, the number of clicks, and looking at cart abandon rates. But what if you are losing customers before they even get through the front door? Set yourself apart by embracing customer identity and access management (CIAM). Security and convenience can combine to deliver a better customer experience for retail customers on Amazon Web Services (AWS).
The Password Problem