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The retail industry has changed dramatically over the last couple of decades. From small shops to large retail chains of stores. The rise of ecommerce, use of digital promotions and targeted marketing are just some examples where technology has contributed to the immense growth of the market. From personalized customer experiences to sustainability the field is ever evolving. As customers become more aware about different brands, and choices of products and services, there is an increased pressure for retail clients to thrive—with a definite need of a digital presence.
However, 72% of retail shopping is still done in brick-and-mortar stores (According to research from Forrester), as this provides consumers the physical experience of seeing, trying and holding the products in their hand. For retail, Forrester Research predicts that total retail sale will reach $5.5 trillion by 2027 and 70% of that will be in-store sales. With customer traffic returning to stores post pandemic, there is a need to track and plan for customer’s preferences.