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Today’s retailers not only need to embrace the profound digital transformations happening in the industry, but also deliver real value for their consumers and their organizations. With the emergence of generative artificial intelligence (AI) and other innovations, 2024 marks a pivotal moment for the industry—and physical stores are ripe for disruption.
Forrester notes that “retailers still fall short of accelerating cloud-first operations needed to succeed in the new retail dynamic,” which is why 64 percent of retailers plan to expand their use of the cloud. Companies are adopting technologies like AWS Smart Store Solutions—a set of capabilities to help transform the customer experience, reduce costs through automation, and offer unprecedented opportunities to stand out from the competition—to address their top priorities, such as improving inventory visibility, boosting customer loyalty, and strengthening commerce infrastructure.