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After its re-invention in recent years, online retail is settling into a new cadence. Forward-thinking retailers are using this opportunity to improve the customer experience (CX) and deliver a truly unified, omnichannel experience.
To achieve this, retailers are adopting flexible composable architecture and applications. This flexible approach breaks down the traditional silos between multiple channels that can cause a disjointed experience. It also integrates marketing and operations into a single platform. With a composable architecture as the foundation, retailers can then build digital retail solutions and implement new features 80 percent faster than the competition.