Tag Archives: loyalty

How Digital Technology is Transforming Loyalty in Retail

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Loyalty /ˈloi(-ə)l-tē/, noun: the quality of being loyal; a strong feeling of support or allegiance. Loyalty programs have been around for hundreds of years. The concept dates back to ancient Egypt, where workers were given beer-and-bread “tokens”—similar to loyalty points—in Continue reading How Digital Technology is Transforming Loyalty in Retail→

The critical role of omnichannel customer loyalty in modern retail success

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Building and maintaining a loyal customer base is critical to the long-term success of retail. This is especially true in today’s multichannel digital shopping space that now even includes hybrid brick-and-mortar “smart stores.” Retail predictions recently released in a worldwide Continue reading The critical role of omnichannel customer loyalty in modern retail success→