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With an ability to create new content and ideas like never before, generative artificial intelligence (AI) has captured the widespread attention and imagination across the advertising and marketing industry. In fact, by the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will be the result of generative AI.
This is certainly an exciting inflection point in the widespread adoption of machine learning. However, there’s still a lot left to be learned about generative AI—including how it will impact and drive the future advertising landscape.