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Generative AI, large language models (LLMs), and an ever-increasing emphasis on the value of data, has enterprises worldwide scrambling to optimize their data architecture and assets. This is in anticipation of a never-before-seen demand. Many organizations have solely focused on Continue reading How Annalect Super-Charged Cross-Company Collaboration with Data Mesh
How to build serverless entity resolution workflows on AWS Consumers expect companies to engage with them in a highly relevant and personalized way regardless of channel. In a study done by Twilio, 60 percent of consumers say that they will Continue reading How to build serverless entity resolution workflows on AWS
Customers are more connected than ever before and expect brands to interact with them in highly personalized ways irrespective of device or channel of engagement. Artificial intelligence (AI)-powered recommendation engines have proven to be an effective solution to deliver personalized Continue reading Amazon Titan Embeddings for enhanced content recommendations to power 1:1 personalization
Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to Continue reading 4 Takeaways on Data Collaboration for Advertising and Marketing
Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior Continue reading AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)
Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new Continue reading AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)
With an ability to create new content and ideas like never before, generative artificial intelligence (AI) has captured the widespread attention and imagination across the advertising and marketing industry. In fact, by the close of 2025, less than two and Continue reading Advertising Week New York 2023’s key generative AI takeaways
Companies across industries are increasingly seeking ways to complement their first-party data to build a holistic view of their customers or business. This often means developing a view across channels and engagements, as well as complementing their first-party data with Continue reading AWS Clean Rooms: Privacy-enhanced collaboration use cases
Each year, thousands of attendees from around the world come to Las Vegas for Amazon Web Services (AWS) re:Invent. The AWS event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more. ShareTweetPostPin It!
Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging Continue reading Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS
It is critical for marketing technology campaign platforms to send rich content, dynamically sourced, from their customer’s datasets to drive hyper personalized and relevant messaging to customers. The ability to seamlessly scale during multiple critical times of the year to Continue reading Acoustic gains 10X throughput rates modernizing their Send Engine on AWS
Personalization is a key element in elevating the customer experience. It involves tailoring products, services, and interactions to meet the unique needs and preferences of each individual customer. When done effectively, personalization impacts positively business performance, making customers feel understood Continue reading Tealium Delivers Cross-channel Customer Experiences with Amazon Personalize
Programmatic advertising applications leverage large volumes of data (petabyte scale) to make decisions on delivering personalized experiences to users. Organizations need to have a granular visibility into their data transfer cost to make better decisions on the bidding process and Continue reading Analyze Data Transfer and adopt cost optimized designs to realize cost savings
Launched in July 2023, AWS Entity Resolution has been helping organizations like Best Western Hotels, Merkle, ActionIQ, and Thompson Reuters to more easily match and link related records stored across multiple applications, channels and data stores using advanced matching techniques Continue reading AWS Entity Resolution Expands Data Matching Capabilities with LiveRamp, TransUnion, and Unified ID 2.0 Integrations
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Continue reading How Databricks on AWS helps optimize real-time bidding using machine learning
Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking Continue reading Five key takeaways on data clean room collaboration from Cannes Lions
Media publishers, like broadcasters, are facing increased challenges due to a highly competitive, rapidly expanding streaming environment. To deliver personalized messaging at scale, it is essential to rapidly scale advertising operations, reduce time to market, and manage operational expenses efficiently. SAS, Continue reading ITV scales personalized advertising utilizing SAS 360 Match and AWS
Businesses across industries increasingly want to complement their first-party data with partners in order to generate more insights for use cases such as creating a more complete view of their customers, optimizing marketing and advertising campaigns, and improving reporting and Continue reading Connecting Google Analytics data in AWS Clean Rooms
This post is co-written with Isabel Hughes, Senior Content Specialist, at DeviceAtlas and Ronan Cremin, Chief Technology Officer at DeviceAtlas Around the Web in 100 milliseconds ShareTweetPostPin It!