Advertising Week New York 2023’s key generative AI takeaways

With an ability to create new content and ideas like never before, generative artificial intelligence (AI) has captured the widespread attention and imagination across the advertising and marketing industry. In fact, by the close of 2025, less than two and Continue reading Advertising Week New York 2023’s key generative AI takeaways

Acoustic gains 10X throughput rates modernizing their Send Engine on AWS

It is critical for marketing technology campaign platforms to send rich content, dynamically sourced, from their customer’s datasets to drive hyper personalized and relevant messaging to customers. The ability to seamlessly scale during multiple critical times of the year to Continue reading Acoustic gains 10X throughput rates modernizing their Send Engine on AWS

Accelerate innovation in Consumer Packaged Goods with AWS Partners

Consumer packaged goods (CPG) companies are facing unique challenges in today’s hypercompetitive marketplace. Whether those challenges are slow market growth, increased competition, shifting consumer behaviors, commodities shortages, or inflationary pressures, they must push ahead to stay afloat. Together, Amazon Web Continue reading Accelerate innovation in Consumer Packaged Goods with AWS Partners