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Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging at scale, it is essential to rapidly scale advertising operations, reduce time to market with new ad products, and manage operational expenses efficiently.
In response to these challenges, SAS 360 Match, an open API-driven first-party Ad Server, empowers broadcasters with full scalability while effectively curbing operational costs.