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Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging Continue reading Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS
Programmatic advertising applications leverage large volumes of data (petabyte scale) to make decisions on delivering personalized experiences to users. Organizations need to have a granular visibility into their data transfer cost to make better decisions on the bidding process and Continue reading Analyze Data Transfer and adopt cost optimized designs to realize cost savings
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Continue reading How Databricks on AWS helps optimize real-time bidding using machine learning
Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking Continue reading Five key takeaways on data clean room collaboration from Cannes Lions