Tag Archives: AWS Clean Rooms

How differential privacy helps unlock insights without revealing data at the individual-level

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In today’s data-driven world, organizations are constantly seeking ways to extract valuable insights from their data assets, especially when collaborating with their partners. Companies across industries such as advertising, healthcare, media, entertainment, finance, insurance, and others rely on insights generated Continue reading How differential privacy helps unlock insights without revealing data at the individual-level→

Gaining insights while protecting data with Adobe Real-Time CDP Collaboration using AWS Clean Rooms

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The advertising and marketing landscape is undergoing a fundamental shift in how customer data is handled and used to gain insights. Third-party mobile ad identifiers (MAIDs) and third-party cookies, key signals marketers have relied upon to better understand their customers Continue reading Gaining insights while protecting data with Adobe Real-Time CDP Collaboration using AWS Clean Rooms→

How Annalect Super-Charged Cross-Company Collaboration with Data Mesh

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Generative AI, large language models (LLMs), and an ever-increasing emphasis on the value of data, has enterprises worldwide scrambling to optimize their data architecture and assets. This is in anticipation of a never-before-seen demand. Many organizations have solely focused on Continue reading How Annalect Super-Charged Cross-Company Collaboration with Data Mesh→

4 Takeaways on Data Collaboration for Advertising and Marketing

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Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to Continue reading 4 Takeaways on Data Collaboration for Advertising and Marketing→

AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)

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Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior Continue reading AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)→

AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)

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Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new Continue reading AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)→

AWS Clean Rooms: Privacy-enhanced collaboration use cases

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Companies across industries are increasingly seeking ways to complement their first-party data to build a holistic view of their customers or business. This often means developing a view across channels and engagements, as well as complementing their first-party data with Continue reading AWS Clean Rooms: Privacy-enhanced collaboration use cases→

Five key takeaways on data clean room collaboration from Cannes Lions

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Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking Continue reading Five key takeaways on data clean room collaboration from Cannes Lions→

Connecting Google Analytics data in AWS Clean Rooms

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Businesses across industries increasingly want to complement their first-party data with partners in order to generate more insights for use cases such as creating a more complete view of their customers, optimizing marketing and advertising campaigns, and improving reporting and Continue reading Connecting Google Analytics data in AWS Clean Rooms→

Learning From the IBM PC: How an open hardware platform for automotive applications can help transform the industry

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Drawing a parallel to the story of the IBM PC, this blog post shows how the introduction of an open hardware platform for automotive applications might create a similar environment driving innovation, disruption, and transformation for the automotive industry. This Continue reading Learning From the IBM PC: How an open hardware platform for automotive applications can help transform the industry→